Writing an Effective Press Release

Press releases are a time-tested way to garner media attention. Best of all, if you go about it correctly, you can earn free publicity. As opposed to paid advertising, press releases serve as an exchange with the media: you give editors information that is useful to their readers, and in turn you receive media coverage. Contrary to what some believe, press releases aren’t just for print media such as newspapers and magazines; they can also be used when it comes to television, radio, and online media outlets.

The key to having your press release picked up as a story or published is to ensure that it is powerful and useful. Here are some easy tips for creating effective press releases.

Don’t let your press release come off as an advertisement and make sure your information is newsworthy.

For example, if you own a clothing store, you need to find something about your business that is unique and that people can connect with. You may be having a 50 percent off sale at your boutique, but no one wants to read about that; it doesn’t make a good story, and it’s not newsworthy. Perhaps your store is first in the city to offer clothes completely made of organic materials, you’ve partnered with a charitable organization, or maybe you’re hosting an upcoming fashion show – these items would be newsworthy. If you can’t come up with a unique story angle, do not write and try to distribute the press release; odds are it will not be published.

Pitch your press release to the correct editor, department, and publication.

For obvious reasons, you wouldn’t submit a press release about fashion to a magazine that covers fishing gear. For the same reasons, you shouldn’t submit your fashion-related press release to a magazine’s beauty editor. Don’t assume that the editors will just route your release to the correct department, because it is more likely that your release will get thrown away. Sending a press release to the correct publication, department, and editor is called targeted distribution. Pick the right media outlet, zone in on the most appropriate department, and send the release to the editor most likely to cover the story you’re sending in. There are some press release services out there that do this process for you.

Make sure your press release is correctly formatted.

This seems simple enough, but you would be amazed at the number of incorrectly formatted press releases that cross an editor’s desk. Such releases are the ones that quickly find their way to the trash can. Most effective press releases are about one page in length; if yours is longer, put “-more-” at the end of the first page. At the very end of the press release, put “###”. Don’t forget to include your press contact’s details at the top of the release, and do not put your press release’s title in all CAPS. Most importantly, do not include a dateline if your press release won’t be distributed immediately and is not related to a time-sensitive piece of information; doing so will make your information appear outdated.

Offer media to go along with your release.

Having a photo, audio clip or video available to go along with a press release makes it more likely that the release will get picked up as a story. The best way to go about this is to mention in your pitch letter that there is available media to go along with the release. Just make sure that what you’re offering is relevant to your press release, and that you have the right to distribute the content.

Eat Fat to Burn Fat, Believe or Not

The title of this article may be a little misleading because we are not going to get rid of your body fat literally, body fat is very important for your body, and without it we would get very sick or die. What I meant in the title was the excessive body fat some of us have. Too much of anything is bad and this is not the exception; excessive amounts of fat in your body are both unhealthy and unpleasant to look at. For this reason, you need to learn how to get rid of that fat if you are overweight.

The most common idea in most people regarding excessive body fat is that exercise will get rid of the problem. This is only half true, because exercise alone can’t give you good results, and certainly not fast. In order to get rid of the fat, you need to follow a good diet and work in conjunction with exercise and workouts. Be aware though, that there are many diet fads roaming everywhere. People will usually tell you low carbs diets are the best to make you slim, or that high proteins will have the same effect, but the truth is that our bodies need a healthy balance of nutrients, and these diets can cause health problems. If that fails, one could start taking diet pills in order to lose weight faster. Some supplements, such as PhenQ are very effective. If you want to know more visit LA Weekly for detailed review

To lower your body fat while maintaining a healthy body there are several things you can do. First, make sure you eat some complex carbs, especially during breakfast. This will give you energy you can use I your workouts and throughout your day. Proteins are other crucial elements of your diet. Make sure to eat plenty of them because they help to repair your muscles after our training and will prevent your body from using muscle as an energy source. Besides, it speeds up your metabolism making you burn more calories even when you are resting.

The next element you need to add to your diet is a bit counterintuitive, it is fat. Yes, you need to eat fat to burn the fat in your body. But not any fat will help you out; fat coming from greasy French fries will make you fat and raise your cholesterol, but ingesting essential fatty acids from olive oil, nuts, or salmon is a great way to lower your body fat.

There’s a trick when ingesting fat that has to do with the level of insulin in your body. To make sure you combine your meals properly just follow this rule. Combine fat with proteins, but never with carbohydrates. This is because carbs tend to raise the insulin levels in your body and this makes your body store fat.

Things to Write about the Bahamas – Essay Writing Ideas

Write about the Bahamas

There are so many reasons to visit and write about the beautiful and wonderful Caribbean nation of The Bahamas. Oftentimes, when people hear the word Bahamas, they would immediately think of it as a Paradise island with beautiful white sands and crystal clear waters.

The following are some of the reasons why the Bahamas is considered a paradise and an awesome place to write about. It is written by a real visitor and not by cheap essay writing service or someone like that.

However, those are just a few of the things that the Bahamas can offer. The island nation contains 700 unique islands and has a unique blend of entertainment and cultural activities that will make it the most ideal place for your dream vacation

Harbour Island, Pink sand beach

The beach from Harbour Island is known for its stunning pink sand that is located on the Eastern Atlantic Ocean. It is considered the best in the island of Bahamas. The pink sand runs for about 3 miles and is 50 – 100 ft wide. The color of the sand originated from a microscopic coral insect called Foraminifera.

Underwater Caves

The beautiful underwater cave of the Bahamas was formed during the glacial period when the sea level was as low as 250 feet below the current level. During that time, an acid rain eroded the limestone that forms the island which ended up cutting hundreds of horizontal and vertical caves that is now residing below the islands.

The Name Bahamas

The name Bahamas originated from the term “Taino ba ha ma” used by Native Americans for the region. It may also possibly originate from the Spanish word “baja mar” which means low tide or shallow sea or water.

The Dean’s Blue Hole

With a depth of 663 feet (202 meters), which is located west of Clarence town on Long Island, the Dean’s blue hole is one of the deepest known blue holes in the world. A blue hole is a marine cavern or sinkhole that is filled with water while its entrance is located under its surface. Most blue holes have a maximum depth of only 360 feet, but the Dean’s blue hole’s 663-foot depth is truly exceptional. It has a circular diameter that ranges from 82 to 115 feet. The Dean’s water is very clear and on sunny days, the visibility can reach up to 115 feet.

The Delicious Bahamian Food

The Bahaman food is an eccentric combination of the Caribbean and Southern American style. The island national food is called Conch, which is a large-sized shellfish. Many Bahamians have mastered the style of making different conch dishes such as conch pizza, conch soup, and conch fritters. Also, all of the inhabited islands of the Bahamas have impressive choices of eateries, restaurants, and cafés.

Lucayan National Park

The 40-acre Lucayan National park is located about 25 miles east of Ranfurly Circle. This park is Grand Bahamas’ finest treasure and is popular because of its underwater cave system. Its underwater cave is one of the largest and longest cave systems in the world. Two caves are open to the public, while a special permit is required for diving, and swimming in the caves is extremely prohibited.

For sure there are many more wonderful things about the Bahamas, but these are some of the best things that you can add in your essay writing ideas about this paradise of an island.